‘Achieving advantage’ with the All England Lawn Tennis Club (AELTC) at Wimbledon

In a special edition episode of ‘In the frame’ , we speak to Usama Al-Qassab , Marketing & Commercial Director, and Ulrika Högberg , Head of Community Strategy, at the AELTC – direct from the Championship Grounds. At Wimbledon , it's not just two weeks of tennis – it's all year round planning, precision, and partnerships. With a responsibility to preserve the prestige whilst courting a new generation of fans, how is Wimbledon's advantage maintained? Anything is possible with the right partners supporting you. So, tune in to the latest serving of 'In the frame' to find out more. Don’t miss out –

You can listen to ‘Achieving advantage’ with the All England Lawn Tennis Club (AELTC) at Wimbledon online on Radio and Podcast. Open the player on this page to stream the available audio.

‘Achieving advantage’ with the All England Lawn Tennis Club (AELTC) at Wimbledon is an episode from Barclays Corporate Insights by Barclays.

This episode is 00:43:07 long.

This episode was published on Jun 23, 2025.

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