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The Business of Burgers in Beijing: What Fast Food Festivals Reveal About China's Economy artwork
Society & Culture

The Business of Burgers in Beijing: What Fast Food Festivals Reveal About China's Economy

Barbarians at the Gate by Barbarians at the Gate

Apr 21, 20260:33:22Society & Culture

Mike Wester launched the first Burger Fest in Beijing 13 years ago as a scrappy response to the collapse of print ad revenue. Today, burger festivals run in third-tier cities across China, subsidized by local governments...

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