Win Executive Support by Marketing Your Agile POV

Solving the Agile Executive Support Problem There is a statistic in the Agile community: the number one reason Agile initiatives fail is a lack of executive support. We see this stat, we nod our heads, and then we proceed to complain that leadership just “doesn’t get it.” But CEOs and executives aren’t sitting around wondering how to make YOU and your team more effective. They are worried about revenue, market share, and survival. If you don’t have executive support for your initiative, it’s not because they don’t care; it’s because you haven’t given them a compelling reason to care. Executive support is something WE have to take responsibility for soliciting. The problem is that most Agile practitioners have zero experience driving high-stakes conversations with people in power. We are great at talking to teams, but we freeze up when it comes to the C-Suite. So, how do you fix this? You don’t do it by waiting for the next quarterly review to make your case. You do it by practicing in public. The “Muscle” of Influence Speaking to power is a skill, not a talent. Like any muscle, it needs resistance training to grow. You need to get in the habit of having a strong point of view on what Agile success actually looks like, and you need to start marketing that opinion aggressively. Here’s what I did. I took a specific, tactical approach to building this muscle:  Start doing LinkedIn Lives. This isn’t about getting “likes.” It is about two critical outcomes: Clarifying Your Message:  When you commit to broadcasting your expertise, you force yourself to articulate your thoughts clearly. You stop hiding behind jargon and start speaking in value. Building an Audience that trusts you:  By hosting a platform, you create a space where you can invite leaders, stakeholders, and people of influence to join  you . It changes the dynamic. You are no longer the person begging for five minutes of their time; you are the host offering them a spotlight. Stop Wishing for Executive Support. Claim it. If you want executive support, stop treating Agile like a methodology and start treating it like a product you have to sell. When you market your POV publicly, you build credibility. You build trust. Most importantly, you practice the art of holding your ground in a conversation. By the time you actually need to pitch an initiative or ask for executive support to your internal leadership, you won’t be nervous. You will have had that conversation a dozen times already on your livestreams. Don’t wait for permission to be a leader. Turn on the camera, state your case, and build the executive support you need to change minds and create Agile success. If you liked this episode, you might also like: Episode 228 – Agile Has Lost The Script Episode 230 – The Difference-Makers How To Revive Agile (And Your Career **FORGE GENESIS IS HERE** All the skills you need ot stop relying on job postings and start enjoying the freedom of an Agile career on YOUR terms. First cohort starts in Jan 2026 **THE ALL NEW FORGE LIGHTNING** 12 Weeks to elite leadership! **JOIN MY BETA COMMUNITY FOR AGILE ENTREPRENEURS AND INTRAPRENEURS** The latest wave in professional Agile careers. Get the support you need to Forge Your Freedom! Join for FREE here: **CHECK OUT ALL MY PRODUCTS AND SERVICES HERE:** **ELEVATE YOUR PROFESSIONAL STORYTELLING – Now Live!** The most coveted communications skill – now at your fingertips! **JOIN THE FORGE*** New cohorts for Fall 2025!  Email for more information: contact@badassagile.com **BREAK FREE OF CORPORATE AGILE!!*** Download my FREE Guide and learn how to shift from roles and process and use your agile skills in new and exciting ways! We’re also on YouTube! Follow the podcast, enjoy some panel/guest commentary, and get some quick tips and guidance from me: ****** Follow The LinkedIn Page: ****** Our mission is to create an elite tribe of leaders who focus on who they need to become in order to lead and inspire, and to be the best agile podcast and resource for effective mindset and leadership game. Contact us ( contact@badassagile.com ) for elite-level performance and agile coaching, speaking engagements, team-level and executive mindset/agile training, and licensing options for modern, high-impact, bite-sized learning and educational content.

You can listen to Win Executive Support by Marketing Your Agile POV online on Radio and Podcast. Open the player on this page to stream the available audio.

Win Executive Support by Marketing Your Agile POV is an episode from Badass Agile by Fuse Chamber, Inc.

This episode is 13:20 long.

This episode was published on Dec 15, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Badass Agile when more episodes are available from the podcast feed.