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Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.
Sure, it's been almost three years since our last episode so you'd be forgiven for thinking we retired, fell out, were replaced by AI or jus...
Liam from Albert Park wants to know why bad software is wearing us down
Emma from Canberra wants to know why we dread the shred and go jelly for the belly
Francis from Carlton wants to know why she feels so unsure about staying insured.
Jenny from Sandringham wants to why her pay rise has left her feeling flat
Jonathan from Lightsview wants to know why he's suddently less invested in investing
Katrina from East Gardens wants to know why waiters love to wait to complete your order
Ross from Holland Park wants to know if his watch is broken or if it's a sign from above
Marcie from Docklands wants to know why we we're all racing laps like Ricciardo
Millie from Coogee wants to know why we can't help but look into the crystal ball.
Gerard from Cremorne wants to know why the gloves have to come off when the cheque arrives?
Elliot from Preston wants to know why he's always such a disaster
Nicole from Chatswood wants to know why the Kodak moment was one worth forgetting?
Holly from Brighton wants to know why counting her sweats has got her sweating
Richard from Annandale wants to know why his wallet's getting a bigger work out than his gym membership
Amanda from Paddington wants to know why it’s so hard for ‘her friend’ to quit her joyless job.
Lauren from Prahran wants to know why people still shop after Christmas drops.
In this episode of Bad Decisions, Jeremy from Kooyong wants to know why people are willing to cough up big for carats.
Dustin in Fairfield wants to know why people splash out more than $100 for suds and water.
Lydia in Claremont wants to know why cafes can charge big bucks for a little bread
Sophia in Glenelg wants to know why nobody seems willing to 'pay the cost to be the boss' of her "really awesome little Mazda".
Marcel in Camberwell wants to know why DHL insists on telling him every intricate detail about his new tennis racquet's cross continental jo...
Adam from Bondi wants to know why he cant say no to that bur-ri-to
Bianca from Prahran wants to know what's behind Coca Cola's gigantic packaging u-turn.
A very hungry Laurence from Elizabeth Bay wants to know why more people don't just cross the street.
Carli from Melbourne gets us rolling with a listener question that's way too close to home.
We've got some big news from Dan and Dr Mel (OK fine, mainly just Dr Mel). What's happening? When? Why? How? Then what? Great questions. Inv...
Doesn't it seem strange that from the moment we're born, we're taught that following instructions is the right thing to do? In this episode,...
Given the choice between two items, why do our brains try to convince us to choose the rarer one? In this episode, Mel and Dan explore the S...
Ever stuck to your guns even though you knew deep down you were wrong? In this episode, Mel and Dan unpack the Commitment Bias and how to ma...
Dan shares some big news on the launch of the first ever Built on Behaviour Bootcamp.
Ever notice how novices tend to be highly opinionated, while those with more experience are a little less sure? In this episode, Mel and Dan...
People and brands often go to great efforts to manage the impressions others form of them, but what if we stopped trying to be perfect, and...
It might not always feel like it, but we’re wired with an inherent desire to cooperate and collaborate with others. That means when someone...
If information can help us make good decisions, why would we sometimes actively avoid it? In this episode, Mel and Dan discuss the ostrich e...
Turns out that one of the most ‘sure things’ in life, is people’s likelihood of picking a ‘sure thing’. In this episode, Mel and Dan look at...
Do you generally feel like you’ve got your life together, but sometimes wonder what the hell you’re doing? In this episode, Mel and Dan expl...
Why is it that the baddies in cartoons are always so ugly? And why do we assume that handsome people are also going to be charismatic? In th...
What is it that makes retro fashion take off, and is the Eurovision completely rigged? In this episode, Mel and Dan explore what happens whe...
Everybody loves change, right? Hell no! And it’s not entirely our fault. In this episode, Mel and Dan explore why we'll often go to huge len...
We all know that empathy is in short supply, but we often don’t realise how hard it is to be empathetic towards our future selves. In this e...
Why do we teach kids that it's all about the effort, when as adults, we're far more concerned about the outcomes. In this episode, Mel and D...
Ever wondered why making the smallest faux pas can ruin your entire day? In this episode, Mel and Dan discuss the spotlight effect, and how...
What happens when memories or tasks are unfinished, and why is it that they seem to stick in our heads? In this episode, Mel and Dan explore...
If you won the lottery, would you be happier? Although the answer may seem obvious, our perceptions of what’s important to us don’t always m...
Social convention suggests that if you want to make a new friend, you should do something nice for them. But according to Ben Franklin, we’v...
Would you enjoy your beef more if it was 75% lean or 25% fat? That’s weird. In this episode, Mel and Dan explore the framing effect - and ho...
You’ve just made your last three shots, won your last three hands or closed your last three deals. What do you think will happen next? In th...
Do you find that things always take longer than you thought? Are you always running late? What if we told you it was all because you’re an i...
A hundred dollars is a hundred dollars is a hundred dollars, right? Well, no. Not according to our brains. In this episode, Mel and Dan expl...