04 Online Music Distribution & Promotion - With Matt Parsons of Ditto Music

In this episode we take a look at what the film and video industry can learn from the online music publishing industry, what social currency is and how you can exploit it, and also why this weeks guest, Matt Parsons, thinks that "music is worthless" - yes, that's a direct quote from somebody who works in the music industry – I'm intrigued! Back in 2005, Matt Parsons with his brother Lee founded Ditto Music, an online music distribution service that gained widespread recognition in 2007 by guiding one of their artists in being the first unsigned act to score a Top 40 single in the UK charts – a Guinness World Record! Now with offices in Liverpool, London, Melbourne, Stockholm, San Diego AND Nashville, plus 13 UK Top 40 hits and 85,000 artists in over 100 countries, Matt is one of the leading industry experts for unleashing music into the digital world. I caught up with Matt at his Liverpool office ... MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: You can visit Ditto Music at: ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach. * Backlight (noun); Illumination from behind which helps to give depth to an image. * Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK -

You can listen to 04 Online Music Distribution & Promotion - With Matt Parsons of Ditto Music online on Radio and Podcast. Open the player on this page to stream the available audio.

04 Online Music Distribution & Promotion - With Matt Parsons of Ditto Music is an episode from Backlight : The Video & Digital Marketing Podcast by Scott Ledbury.

This episode is 26:33 long.

This episode was published on Jan 5, 2017.

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