02 Video PPV & PPC Search Advertising (Google AdWords, YouTube & Facebook Video) - With Gez McGuire of MCG Digital Media

In this episode we take a look at online pay-per-click and pay-per-view advertising – so that's search and display advertising on platforms like Google AdWords, YouTube and Facebook video – and how these platforms have revolutionised the online advertising market by turning it on it's head through the power of direct targetted engagement. We cut through all the jargon with our guest, and chat through the key metrics that are important for you to understand – and we take a look at what the difference is between push and pull advertising....... and why there's no need to be afraid of those little cookies! Gez McGuire is one of the UK's Leading Internet Marketing Experts, and with his boutique online marketing consultancy business - MCG Digital Media - has spent 12 years specialising in search marketing and online advertising, managing budgets totalling over £20 million. Gez's company are the only boutique consultancy in the UK to hold the elite Red Partner's Badge - which is a Premier Partnership accreditation awarded by Google themselves. I caught up with Gez at his office in Moseley, Birmingham to talk all things AdWords, PPC and PPV..... MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: You can visit Gez at: ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach. * Backlight (noun); Illumination from behind which helps to give depth to an image. * Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK -

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02 Video PPV & PPC Search Advertising (Google AdWords, YouTube & Facebook Video) - With Gez McGuire of MCG Digital Media is an episode from Backlight : The Video & Digital Marketing Podcast by Scott Ledbury.

This episode is 28:34 long.

This episode was published on Jan 5, 2017.

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