Episode 50 - Title Targeting

All right, man. Well, you know what? One of my favorite topics is targeting with titles. Yes. It's one of my favorite things to laugh at people for. This guy in my old job, he was the targeting guy and he used to just always sit there and rack his brains over titles that people had. I just like to throw Cracker Jacks at him and get him stuck in the table. No, all joking aside, this is the 500-pound gorilla in the room for most B2B marketers is targeting, right? We talk about it all the time. Specifically, the way that we go about doing targeting is stupid.

You can listen to Episode 50 - Title Targeting online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 50 - Title Targeting is an episode from B2B Marketing Jukebox Podcast by J. David Green.

This episode is 15:54 long.

This episode was published on Jul 31, 2019.

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