The Power of Purpose: AWS VP Ruba Borno on Leading with Why

Dr. Ruba Borno, AWS Vice President of Global Specialists and Partners, shares her journey from refugee to technology leader and reveals what drives purpose-driven leadership. As a daughter of Palestinian refugees who came to the U.S. during the first Gulf War, she learned early that opportunity is a gift—and believes in "leaving the ladder there" for others to climb. In this conversation with host Richard Taylor, Dr. Borno discusses building high-performing teams, leading 18,000 engineers through COVID-19, and scaling customer support through AI innovation. She shares critical leadership lessons: ask the right questions rather than having all the answers, trust your instincts, and create environments where teams can safely innovate and fail.

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The Power of Purpose: AWS VP Ruba Borno on Leading with Why is an episode from AWS - Conversations with Leaders by Amazon Web Services.

This episode is 00:23:02 long.

This episode was published on Feb 19, 2026.

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