The Missing Piece: Market Research with Manjari Dwivedi

Nowadays, every designer aims to capture the user’s attention by providing meaningful and effective solutions to problems; and the first step to do so is user research. Understanding the behaviour of the users and the environment around them can provide better clarity about the problem as well as the needs of the users. It can help create usable products that provide an integrated, inclusive and overall enjoyable experience. So how can designers conduct user research to understand the problem better and create the best possible solutions? To know more about this theme, in this episode, we interact with Manjari Dwivedi, Experience Design India Studio Lead at NCR Corporation. With almost a decade of experience, she holds expertise in usability testing, user research, user experience design, user interface design and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “The Missing Piece: Market Research.” You can connect with Manjari on LinkedIn. Don't forget to

You can listen to The Missing Piece: Market Research with Manjari Dwivedi online on Radio and Podcast. Open the player on this page to stream the available audio.

The Missing Piece: Market Research with Manjari Dwivedi is an episode from Avantika Designeering Series by Avantika University.

This episode is 36:49 long.

This episode was published on May 26, 2021.

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