Design Thinking: Innovation and Beyond with Sourav Sarkar

Every designer aims to craft products or experiences that cater to the evolving and expanding market. But to deliver well-rounded products and consistent experiences to such a diverse audience, designers need a thorough understanding of the market backed with solid customer research. It can provide crucial insights into the real-world problems faced by the users, which can help create inclusive and innovative products. So how can designers develop a customer-centric design thinking and problem-solving approach? In this episode, we interact with Sourav Sarkar, Head of Design at Airtel, to know more about this theme. With over a decade of experience leading and managing design teams and delivering innovative solutions, a large part of his work revolves around dealing with internal teams and the end customers. Along with accessible leadership and a customer-centric design thinking approach, he also holds expertise in user-centered design, interaction design, user interface design, and much more. Let's know more about his journey and experience in the latest episode of "Avantika Designeering Series Podcast," "Design Thinking: Innovation and Beyond." You can connect with Sourav on Twitter @bluesourav. Don't forget to

You can listen to Design Thinking: Innovation and Beyond with Sourav Sarkar online on Radio and Podcast. Open the player on this page to stream the available audio.

Design Thinking: Innovation and Beyond with Sourav Sarkar is an episode from Avantika Designeering Series by Avantika University.

This episode is 45:26 long.

This episode was published on Aug 3, 2021.

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