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Authors Channel

Steven Sonsino

In-depth interviews with successful business authors and insights on how to write and publish your book quickly. With bestselling authors Steven Sonsino and Jacqueline Moore.

Episodes

20 of 24 episodes

Jamie Anderson on how your engaged community drives your writing

Before you write books, write articles. It's a great way to share inspiring stories, and engage with your community, says Professor Jamie An...

38:08Nov 27, 2020

Andrew Scott on how to communicate complex ideas in a book

Writing a book is a great way to make even complex knowledge practical and to pass it on, says Professor Andrew Scott, bestselling author of...

41:38Nov 27, 2020

Marty Neumeier, brand guru, on how books help you compete in tough markets

The main reason to write a business book is to create a really great calling card for what it is you do, says Marty Neumeier, bestselling au...

54:46Nov 27, 2020

Alok Sinha, former CEO, on how to become a global thought leader

How former corporate CEO Alok Sinha is using his book to launch a second career as a global thought leader.

36:57Nov 27, 2020

David Meerman Scott on how books market an idea, a person or a business

Writing a book is like getting paid to do your marketing, says David Meerman Scott, bestselling author of The New Rules of Marketing & PR. A...

46:57Nov 27, 2020

Daniel Priestley, founder of Dent Global, how writing a book changes your life

'Watch your life change,' says Daniel Priestley, the entrepreneurs mentor, as he urges you not to sell your book, but to give thousands of c...

44:02Nov 27, 2020

Jane Downes, coach and author, on how her book wins visibility and new clients

How writing a book wins you visibility and new clients, says Jane Downes, Ireland's best known career and performance coach.

23:16Nov 27, 2020

Steve Piersanti, Founder of Berrett-Koehler, on how to market your book in the 21st century

Why taking charge of your book marketing inevitably leads to commercial success, says Steve Piersanti, founder of Berrett-Koehler Publishers...

42:53Nov 27, 2020

Peter Whitehead – how to publish your book simply and fast

In this episode Jacqueline Moore is talking to a former colleague Peter Whitehead, former Deputy Editor of the Financial Times's weekend edi...

37:03Nov 27, 2020

Peter Lorange – writing books to think and learn

How Peter Lorange, former Dean of IMD and founder of the Lorange Network, uses books to think and learn. Also: why you should write your boo...

35:53Apr 16, 2020

Rob Moore – how to use books to build a business empire

How Rob Moore, the Disruptive Entrepreneur, uses books to build multiple streams of income and extend his business empire.

32:13Oct 10, 2019

Todd Sattersten, former President 800-CEO-READ, on innovative ways to publish your book

Todd Sattersten on why every book is a startup and why you must take charge of marketing your book

52:21Oct 3, 2019

Dom Moorhouse – from consultant and entrepreneur to author

How Dom Moorhouse turned his experience of building and selling a consultancy in five years into a book.

28:02Oct 3, 2019

Karen Dillon, former Editor, Harvard Business Review: How to write a great book

Karen Dillon, former Editor of Harvard Business Review, now multiple bestselling author, with her advice for new authors. The steps to writi...

34:37Oct 2, 2019

MIT's Tommy Weir: how to build your business with a book

Bestselling author Tommy Weir is no stranger to writing books. And that passion will continue. Only now his entrepreneurial business comes f...

28:44Sep 28, 2019

Penny Power OBE on how to write a memoir that matters - the story behind 'Business is Personal'

To tell the tough stories that an entrepreneur needs to hear is not an easy task. Listen to how Penny Power wrote a book, 'Business is Perso...

27:24Jun 18, 2019

Steve Berry - how 'Strategies of the Serengeti' became the hub of a business

How former Chief Financial Officer Steve Berry turns Strategies of the Serengeti into the entrepreneurial hub of his training and consulting...

54:42May 14, 2019

Lynda Gratton - how books make you a thought leader

Lynda Gratton is probably the most pre-eminent professor in the world dealing with transformational HR issues affecting organisations today....

29:50May 2, 2019

Verne Harnish on why self-publish your book and give away your IP

For more insights from Verne Harnish visit scalingup.com. Download free chapters and resources and model his approach when you write your bo...

18:13Apr 12, 2019

Marshall Goldsmith: how to write a bestseller like 'What Got You Here Won't Get You There'

There's more than one book in you, says Marshall Goldsmith, the pre-eminent leadership coach. He's written 35 books, after all. But it wasn'...

29:09Apr 2, 2019