Successfully Sell Your Books at Conferences, Craft Shows, and Fairs

On March 4th, 2010 Irene Watson moderated a roundtable with Tyler R. Tichelaar and Victor R. Volkman on how to successfully sell your books at conferences, craft shows, and regional, seasonal, and special interest fairs. Tyler specializes in working regional craft and seasonal fairs and has achieved some remarkably good results. Victor exhibits at professional conferences for social workers, psychologists, and mental health fairs. Together, they addressed the following issues: Managing bathroom breaks Dealing with show management Supplies You May Want to Buy as an exhibitor: tables, tablecloths, acrylic book stands and signholders, posters, Directors Chair, Tschokte items (pens, post-it notes, to give away), The Fine Print: watch out for proof-of-insurance, mandatory carpet purchase, furniture rental, and more Indoor vs. outdoor shows: foot traffic, weather, customers, pros and cons How to lure people to your booth Being prepared for any situation Offering exclusive specials Which shows work and which ones dont Determining whether you succeeded

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