Kim McDougal - Creating Sizzling Book Video Trailers

On May 3rd, 2010 Irene Watson and Victor R. Volkman spoke with artist, author, and book video director/producer Kim McDougal of Blazing Trailers. Kim has produced more than 100 book video trailers and hosts more than a thousand of them on BlazingTrailers. She shared her hard won experience in producing and also critiquing these latest promotional marketing tools. Her laser-sharp focus in marketing really showed us what does and doesnt work for videos. Some talking points included: Why make a book video trailer? What makes a good trailer (good, bad, or ugly)? How do I use my trailer effectively? Can I include a Special offer in my video? Walk us through a typical experience with you working with an author Should I make my own trailer or have someone make it for me?

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