076: How to build and sell online courses ft. Tom Libelt of The Smart Brand Marketing Show

Do you want to learn how to build and sell online courses? Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss: – Staying in business pivots, failures & mindset – Building remote teams – Creating marketing systems Topics discussed: 00:00 Meet Tom Libelt 07:10 Problems with relying on one channel for course promotion 09:20 Should you sell courses on Udemy? 12:43 Questions to consider before you launch a course 13:48 The reason why people won’t buy your course 17:00 How to appear as an authority in your industry and sell more courses 21:00 What should you do if you’re not a super entertaining person? 24:00 The key to making webinars work for selling courses in 2022 27:11 Tom’s thoughts on Russell Brunson’s perfect webinar formula 28:55 Typical webinar attendance rates 31:17 Why the $7 trip wire strategy didn’t work for most people 35:00 Winning Strategy – Sell from results 35:25 A proven path for service providers to make money 39:40 Common gaps in online course sales funnels 42:40 Why done-with-you cohort-based programs are becoming popular 49:30 The biggest mistake with lead magnets 56:16 Tom’s recommended tool for selling your first online course 1:00:00 One thing Tom does for mental health About Tom Libelt: Tom Libelt is the guy you call when your online course is not selling. He spends most of his time in Chiang Mai, Thailand. He is a host of The Smart Brand Marketing Show. In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. He likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.” Resources: Tom’s website Tom’s free resources designed to help you take your course marketing to the next level Tom Libelt’s DCBKK Bangkok 2019 talk on How to Increase Online Course Conversions Russell Brunson’s perfect webinar script Grant Cardone on The undercover Billionaire David Perell’s writing course Peter Shankman

You can listen to 076: How to build and sell online courses ft. Tom Libelt of The Smart Brand Marketing Show online on Radio and Podcast. Open the player on this page to stream the available audio.

076: How to build and sell online courses ft. Tom Libelt of The Smart Brand Marketing Show is an episode from Authentic Influence by Anfernee Chansamooth .

This episode is 01:07:49 long.

This episode was published on Apr 21, 2022.

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