How to Successfully Change Genres and Topics: Member Q&A with Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss how to successfully pivot from one nonfiction topic to another, including whether you need a new pen name and how to manage existing backlist titles. Other questions include: What are the most effective low-budget marketing strategies for a nonfiction book about technology and society What options exist when series covers are inconsistent and how important is it to obtain source files from designers Should an urban fantasy series be focused on a tabloid rather than a single protagonist, or is that a strategic mistake How should UK authors operating as limited companies complete KDP tax forms, particularly the limitation of benefits section How can authors troubleshoot A+ content on Amazon when it refuses to populate despite entering all required information And more! Show Notes Lessons Learned from Starting a New Pen Name (Sacha Black podcast) Find more author advice, tips, and tools at our Self-Publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Hosts Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at and his videos and books for writers at . Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website , her podcast , and on Instagram .

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How to Successfully Change Genres and Topics: Member Q&A with Michael La Ronn and Sacha Black is an episode from AskAlli: Self-Publishing Advice Podcast by Alliance of Independent Authors.

This episode is 41:05 long.

This episode was published on May 31, 2026.

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