Episode 103: Joanne Gordon

"It's off the record until it's on the page." That's a line from our As Told To podcast conversation with award-winning author/ghostwriter Joanne Gordon, reflecting on the level of trust that exists between author and subject in a successful book collaboration. A former staff writer and contributing editor at Forbes , where she wrote about management, career, and workplace issues, Joanne is the author of more than a dozen books, with a focus on helping business and thought leaders elevate their voices and share their stories. She is the co-author, most recently, of Bag Man: The Story Behind the Improbable Rise of Coach , written with former Coach CEO Lew Frankfort—"an illuminating behind-the-scenes look at a global brand's success," according to Publishers Weekly . Joanne has also helped to write books for Ginni Rometty , the former Chairman and CEO of IBM, and Howard Schultz , the founding Chairman and CEO of Starbucks. Her first collaboration, Roadtrip Nation: A Guide to Discovering Your Path in Life , written with Mike Mariner and Nathan Gebhard, grew out of an assignment for Forbes and became the basis for a film documentary and a PBS series. Her own book, Be Happy at Work: 100 Women Who Love Their Jobs and Why , explores how women pursue fulfilling careers. In 2024, Joanne was named by The Information as a "Top Five" ghostwriter of business books and was honored by Gotham Ghostwriters and the American Society of Journalists and Authors with an Andy Award for "Best Business and Thought Leadership Collaboration." for her work on the Rometty memoir, Good Power . Learn more about Joanne Gordon: Website LinkedIn Please support the sponsors who support our show: Gotham Ghostwriters' Gathering of the Ghosts Ritani Jewelers Daniel Paisner's Balloon Dog Daniel Paisner's SHOW: The Making and Unmaking of a Network Television Pilot Heaven Help Us by John Kasich Unforgiving: Lessons from the Fall by Lindsey Jacobellis Film Movement Plus (PODCAST) | 30% discount Libro.fm (ASTOLDTO) | 2 audiobooks for the price of 1 when you start your membership Film Freaks Forever! podcast, hosted by Mark Jordan Legan and Phoef Sutton Everyday Shakespeare podcast A Mighty Blaze podcast The Writer's Bone Podcast Network Misfits Market (WRITERSBONE) | $15 off your first order Film Movement Plus (PODCAST) | 30% discount Wizard Pins (WRITERSBONE) | 20% discount

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Episode 103: Joanne Gordon is an episode from As Told To by Daniel Paisner.

This episode is 01:11:43 long.

This episode was published on Jan 13, 2026.

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