The Reality of Releasing Music (When Nothing Happens)

You spend weeks finishing a track. You finally release it… and then nothing happens. In this episode we talk about one of the most frustrating realities of being a DJ or music producer: the moment after releasing music when the algorithm seems to completely ignore your track. We discuss why most releases don’t immediately take off, why the algorithm isn’t something you can control, and why building a sustainable music career requires a completely different mindset than most artists expect. We also talk about DJs faking festival support videos, the current state of festival ticket sales, ghost production as a career, and what it really takes to survive in today’s electronic music industry. 🧑🏼‍🤝‍🧑🏼 More info about the Beats and Brand Retreat: Timestamps (00:00) Intro (02:00) Beats & Brand Retreat (07:45) DJs faking festival support videos (15:00) AI-enhanced DJ press photos (22:00) Festival ticket sales discussion (26:30) Community questions (31:00) The KSHMR sample pack (38:00) Why Your Song Gets No Plays (40:30) Are big DJs starting to retire? (44:00) Progressive house comeback (48:00) Can you live from ghost producing? The Artist Coaching Podcast is for DJs and music producers who want to build a sustainable music career and navigate the realities of the electronic music industry.

You can listen to The Reality of Releasing Music (When Nothing Happens) online on Radio and Podcast. Open the player on this page to stream the available audio.

The Reality of Releasing Music (When Nothing Happens) is an episode from Artist Coaching Podcast by JoeySuki by Artist Coaching.

This episode is 01:02:46 long.

This episode was published on Mar 4, 2026.

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