Does Running Ads Actually Work for DJs?

Jay Hardway paid for Google ads, crossed 100,000 views on his live set, and watched everything stop the moment the budget ran out. Was it worth it? What does it actually take to turn views into a fanbase that actually follows you? Joey, Bassjackers, and Jay Hardway talk through it honestly. Jay explains what he thinks the ad investment was actually for. Joey breaks down why getting someone to watch once means nothing if you have no way to reach them again. Jay responds to Dimitri Vegas claiming aspiring producers have two years before AI makes a career impossible, and why he thinks building from that fear is the wrong foundation entirely. And Joey officially retires from DJing after a comeback gig where everything went fine, the crowd danced, and he felt absolutely nothing. Ready to take your artist career seriously? Apply for 1-on-1 coaching at

You can listen to Does Running Ads Actually Work for DJs? online on Radio and Podcast. Open the player on this page to stream the available audio.

Does Running Ads Actually Work for DJs? is an episode from Artist Coaching Podcast by JoeySuki by Artist Coaching.

This episode is 01:01:37 long.

This episode was published on Apr 15, 2026.

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