When a Buyer Asks for a Discount: How to Negotiate an Art Sale
A buyer asks, "Can you do any better on the price?" Most artists feel their stomach drop — like they just lost something. I don't accept tha...
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Art Marketing Podcast: How to Sell Art Online and Generate Consistent Monthly Sales
Art marketing strategy, tactics, tips and FOCUS.
Episodes
20 of 211 episodesHow to Price Your Art for Q4
Getting ready for this episode, I re-read everything I've ever taught about pricing art. Four years on, the rules haven't moved an inch. Tha...
Q4 Prep for Artists: Half Your Buyers Start Before Halloween
I've worked out with my buddy Dom for years. There's normal Dom, and then there's the Dom who has a race coming up. Normal Dom shows up when...
How to Sell Art Online Without Reinventing Anything
Few on earth has a website problem. Everybody has a marketing problem — and the fix is hiding in plain sight inside every art gallery in the...
Why Every Artist Should Take Commissions
The most influential poster in the history of art was an ad for a play. It was designed by a broke, unknown illustrator who only got the job...
20 Ways to Grow Your Email List as an Artist (Online and Off)
You don't own your followers. You own your list. Every platform you're on is rented — the landlord can change the rules or close the door an...
Should Artists List Prices on Their Website? The Gallery Test
There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same...
1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business
There's a town in Texas called Round Top. Population eighty-seven. One square mile. And in that town, an artist named John Lowry sold a sing...
Why Your Website Will Still Be Working in 2055
There's an artist I talk to every Wednesday. Could be 60s, 70s, 80s, even 90s. Brilliant. 50 years of work. Galleries gone. No website, no e...
A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run
Mother's Day is 18 days out. At the end of the last episode, I promised you a refreshed anatomy of a properly run sale. This is that episode...
Art-Selling Holidays You're Sitting Out (Mother's Day Is First)
Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break...
Spring Clean Your Art Business: Cut the Dead Weight, Double the Revenue
Your art business needs a spring cleaning — and not the kind where you reorganize your studio. If the only thing you sell is wall art at $50...
The Algorithm Doesn't Care About Your Art. Lets fix that.
Most artists treat social media like a gallery wall. Art, art, art, art. The algorithm doesn't care. It rewards shares, watch time, and laug...
Your Messy Desk Gets More Likes Than Your Masterpiece: The Art Marketing Secret 5 Million People Already Know
You've seen their art — but have you ever seen where they make it? In this episode I break down why showing your creative space is one of th...
The Artist's Guide to Instagram Live (Even If You Hate Being on Camera)
In a world where AI can fake everything, going live is the one thing you can't fake. And almost nobody's doing it. 100 million people watch...
How to Know What Will Sell Before You Create It
Chris Rock performs 50 times in a room of 50 people before he ever steps on a Netflix stage. What if you applied that same system to your ar...
The Coffee Shop Test: Why Your Social Media Is Failing
If you sat down with a stranger at a coffee shop, you'd never just say "art, art, buy my art" for 30 minutes. So why is that your entire soc...
4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)
A listener said their life isn't dramatic enough for a story. This episode proves them wrong — with 4 AI prompts you can try today. Every ar...
Context is Still King. If You Use It.
The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Here's how to actuall...
The January Reset: One Metric, One Goal, One Plan
INTRO It's January. Everyone's planning. But most artists are tracking the wrong numbers—followers, likes, email subscribers, website traffi...