Navigating the complexity of building successful games and putting your players first - Episode 5

Ultimately, the most important part of a game is its players. Keeping players engaged is about more than simply delivering a regular stream of new features and fresh challenges. Actively involving players in the evolution of the game can be an equally powerful way to keep them engaged. This episode's guest is Ben Clarke, is Senior Marketing Director at Jagex. Ben shares insights into some of the unique approaches to feature testing and player engagement Jagex have taken in their game RuneScape. Note: Due to COVID-19, the timing of some of these episodes has changed.

You can listen to Navigating the complexity of building successful games and putting your players first - Episode 5 online on Radio and Podcast. Open the player on this page to stream the available audio.

Navigating the complexity of building successful games and putting your players first - Episode 5 is an episode from Apps, Games and Insights by Google Developer Studio.

This episode is 37:29 long.

This episode was published on Apr 2, 2020.

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