TikTok's Holly Harrison, Insights into Luxury Brands Harnessing the Power of Social

TikTok as a social platform saw the biggest growth amongst its peers in the first quarter of 2022, surpassing 3.5 billion downloads and highlighting that videos, over photos, are appealing more and more to consumers. In this episode, TikTok’s Holly Harrison, responsible for the platform's Luxury, Fashion and Retail Brand Partnerships team, shares her experience of how brands are harnessing the power of social, the changing ways audiences engage with luxury, and the key elements that lead to successful campaigning in a digital landscape.

You can listen to TikTok's Holly Harrison, Insights into Luxury Brands Harnessing the Power of Social online on Radio and Podcast. Open the player on this page to stream the available audio.

TikTok's Holly Harrison, Insights into Luxury Brands Harnessing the Power of Social is an episode from American Express Shaping Insights Podcast by Fresh Air Production.

This episode is 31:40 long.

This episode was published on Oct 17, 2022.

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