Nicole Vanderbilt on how Bookshop.org is taking on Amazon through recommendations, not algorithms

In this episode Rachel and Simon speak to Nicole Vanderbilt, managing director of Bookshop.org in the UK. She joined Bookshop - an online bookseller set up to financially support independent bookshops - at its launch in November 2020; since then it has raised almost £5 million for over 600 local retailers. As well as selling physical books, Bookshop.org sells e-books and plans to launch audiobooks in 2026. It also offers a trade-in scheme, called Bookloop, for secondhand books. We spoke to Nicole about Bookshop's status as the "ethical alternative to Amazon", how her background in finance and tech has shaped her approach to publishing, and about the challenges of getting people to read. In addition to the standard audio format, the podcast is now available in video. You can check us out on YouTube under Always Take Notes. We’ve made another update for those ⁠⁠⁠⁠⁠⁠⁠⁠who support the podcast on the crowdfunding site Patreon⁠⁠⁠⁠⁠⁠⁠⁠. We’ve added 40 pages of new material to the package of successful article pitches that goes to anyone who supports the show with $5 per month or more, including new pitches to the New York Times, the Washington Post and the BBC. The whole compendium now runs to a whopping 160 pages. For Patreons who contribute $10/month we’re now also releasing bonus mini-episodes. Thanks to our sponsor, Scrivener, the first ten new signs-ups at $10/month will receive a lifelong license to Scrivener worth £55/$59.99 (seven are left). This specialist word-processing software helps you organise long writing projects such as novels, academic papers and even scripts. Other Patreon rewards include signed copies of the podcast book and the opportunity to take part in a monthly call with Simon and Rachel. A new edition of “Always Take Notes: Advice From Some Of The World’s Greatest Writers” - a book drawing on our podcast interviews - is available now. The updated version now includes insights from over 100 past guests on the podcast, with new contributions from Harlan Coben, Victoria Hislop, Lee Child, Megan Nolan, Jhumpa Lahiri, Philippa Gregory, Jo Nesbø, Paul Theroux, Hisham Matar and Bettany Hughes. You can order it via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Waterstones⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Nicole Vanderbilt on how Bookshop.org is taking on Amazon through recommendations, not algorithms is an episode from Always Take Notes by Always Take Notes.

This episode is 59:12 long.

This episode was published on Feb 3, 2026.

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