Marketing Bulletin: Almond Board’s Data-Driven Strategy Sparks Innovation in China

California almonds are making waves in China’s healthy snacking revolution, thanks to a dynamic partnership with Tmall — the country’s largest e-commerce platform. By leveraging the power of key opinion leaders (KOLs) and live-streamed shopping events, the Almond Board of California has driven almond awareness and sales to new heights. But the strategy is evolving, it’s no longer just about selling almonds, but also about inspiring innovation and shaping the future of almond products in China. With Tmall’s deep data insights, the Almond Board is helping Chinese brands discover new ways to use almonds, from beauty snacks and functional beverages to bakery items and savory treats. The launch of an almond innovation white paper has provided manufacturers with a roadmap for product development, motivating the industry to reimagine almonds as a versatile, premium ingredient. Discover how California almonds are positioned at the heart of China’s next generation of healthy products.

You can listen to Marketing Bulletin: Almond Board’s Data-Driven Strategy Sparks Innovation in China online on Radio and Podcast. Open the player on this page to stream the available audio.

Marketing Bulletin: Almond Board’s Data-Driven Strategy Sparks Innovation in China is an episode from Almond Journey by Almond Journey.

This episode is 06:27 long.

This episode was published on Nov 10, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Almond Journey when more episodes are available from the podcast feed.