He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years

Larry Miller built Jordan Brand into what it is today. He sat in boardrooms, brokered deals, and helped shape one of the most powerful names in sports history. What most people still don't know is where he came from to get there. At 16, he was convicted of second degree murder. He served four and a half years in prison. That's not the beginning most people picture when they think about the man who ran Jordan Brand. Caron Butler, who walked a similar road before the NBA, joins the conversation. Between the two of them, they cover a lot of ground on what it actually takes to make it out and build something real. This is one of the most important episodes we've done.

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He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years is an episode from All The Smoke by The Black Effect and iHeartPodcasts.

This episode is 51:26 long.

This episode was published on Jun 4, 2026.

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