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He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years artwork
Sports & Recreation

He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years

All The Smoke by The Black Effect and iHeartPodcasts

Jun 4, 202651:26Sports & Recreation

Larry Miller built Jordan Brand into what it is today. He sat in boardrooms, brokered deals, and helped shape one of the most powerful names in sports history. What most people still don't know is where he came from to g...

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He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years is an episode from All The Smoke by The Black Effect and iHeartPodcasts. Larry Miller built Jordan Brand into what it is today. He sat in boardrooms, brokered dea...

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Published Jun 4, 2026, 51:26 long, audio available.

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