Filippa K's CEO Rikard Frost On How Niche Luxury Fashion Brands Can Thrive In China

Niche luxury fashion houses are expanding in China, using digital tools to build a loyal following in the world’s second-largest economy. In this episode of Alicast, we speak to Scandinavian fashion house Filippa K’s CEO Rikard Frost about connecting with Chinese consumers. A Swedish native, Frost joined Filippa K last year with a mission to reboot Filippa K for the post-pandemic landscape using his experience in e-commerce. Frost spent over a decade leading the digital transformation of Acne Studios from a local denim brand to an international fashion house. He went on to become Alexander Wang’s Chief Consumer Officer based in New York.

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Filippa K's CEO Rikard Frost On How Niche Luxury Fashion Brands Can Thrive In China is an episode from AliCast from Alizila by AliCast from Alizila.

This episode is 12:45 long.

This episode was published on Nov 7, 2022.

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