E231 'The Future of AI in Media Production' with That's That Productions' Paul Harney

Today’s guest is Paul Harney, Director at That’s That Productions. In this episode, we talk about world of AI in film production, where creativity meets cutting-edge technology. Paul discusses the transformative role of AI in video creation and digital advertising, providing a fascinating insight into how advancements in AI are reshaping the industry. Topics include: 0:00 His background as a veteran videographer using AI tools for editing and experiments 4:32 How AI video tools use tokens, combine media and require human creativity 7:58 Making humorous AI spec ads with mascot characters, such as Chicken Fillet Charlie 9:45 Receiving majority of negative feedback as critics warned AI lowers standards 11:00 How AI in video will rapidly evolve, transforming production and effects 12:18 His plans to evolve with AI while continuing traditional work

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E231 'The Future of AI in Media Production' with That's That Productions' Paul Harney is an episode from AI Ireland Podcast by AI Ireland.

This episode is 00:15:20 long.

This episode was published on Mar 26, 2026.

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