The AI-First Shift: How Brands Can Win in the Age of Generative AI

In a world where nearly half of Australians have adopted generative AI, traditional marketing is being reshaped. This episode features Celia Harding, an expert in Language Engine Optimisation (LEO), who explains why brands must adapt their strategies to be visible in AI-generated answers. We discuss the differences between LEO and SEO, how various AI models like Gemini and ChatGPT have unique "personalities" that influence their search results, and why third-party endorsements are more crucial than ever. We also explore the coming wave of "agentic commerce," where AI will make purchases on our behalf, and what brands need to do now to prepare. If you're interested in finding out more on LEO or LEOPRD.... Download LEOPRD's Reputation to Revenue Report , your roadmap to mastering brand visibility in the age of AI. Connect with Celia Harding on Linkedin . Click here to find out more on Mantel and our Executive AI literacy program

You can listen to The AI-First Shift: How Brands Can Win in the Age of Generative AI online on Radio and Podcast. Open the player on this page to stream the available audio.

The AI-First Shift: How Brands Can Win in the Age of Generative AI is an episode from AI Australia Podcast by Emma Bromet & Kathryn Collier.

This episode is 35:36 long.

This episode was published on Sep 10, 2025.

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