Woollen ropes, British pork campaign and beef market outlook

Ever wondered what happens to a sheep’s fleece after shearing? Turns out, it’s not just for jumpers. The AG Show team caught up with a farmer who’s breaking new ground by turning wool into ropes on a commercial scale - and get this, they’re apparently brilliant for harvesting seaweed. Who knew? They also dive into the latest push from AHDB to champion British pork. So don’t be surprised if you spot a new ad popping up during the break of the latest Ant & Dec show - we’re really going for it. And to top it off, there’s a rundown of the newly released beef market outlook, in case you want the inside line on what’s happening in the sector. SOME USEFUL BITS Choose Sustainable Rope: 100% NATURAL BRITISH WOOL PRODUCTS Pork marketing campaign returns bigger than ever | AHDB Beef market outlook | AHDB Tackling mental health in the farming community of Herefordshire GET IN TOUCH Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts

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Woollen ropes, British pork campaign and beef market outlook is an episode from AHDB by AHDB.

This episode is 39:38 long.

This episode was published on Feb 18, 2026.

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