Let's Eat Balanced, promoting milk, succession planning and cattle genetics

The AG Show dives into how red meat and dairy are being pushed in the Let’s Eat Balanced campaign - and we take a closer look at whether all that marketing magic could actually give milk prices a boost. We’re also asking one of farming’s biggest questions: how on earth do you pass a farm on to the next generation? This episode kicks off the first of our two‑parter on the sometimes‑messy, always‑important world of succession planning. And finally… tissues at the ready. As we say goodbye to presenter Tom, we send him off with a proper brain‑bender: cattle genetics. Naturally, he’s calling in the F.I.E.L.D. Agents for backup — because let’s be honest, even the acronyms need decoding. SOME USEFUL BITS Let’s Eat Balanced marks five years of success supporting British farming | AHDB Succession planning | AHDB EBVs and indexes for suckler herds | AHDB EnviroBeef | AHDB GET IN TOUCH Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts

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Let's Eat Balanced, promoting milk, succession planning and cattle genetics is an episode from AHDB by AHDB.

This episode is 38:22 long.

This episode was published on Jan 21, 2026.

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