Consumer health trends, the impact of GLP-1 drugs and connecting classrooms with farmers

As we roll into the new year, The AG Show is diving into the latest trends shaping how health‑conscious consumers are eating. From the rise of high‑protein and high‑fibre everything, to the buzz around weight‑loss jabs and supplements, AHDB’s consumer guru Vanessa Adamson and nutrition and health top bod Kate Arthur help us make sense of it all. They join Charlotte, Hannah and Tom to unpack what these shifts could mean for our plates -and our farmers. Plus, Farmer Tom is back! He’s giving us an update on his Farmer Time charity and how it’s reconnecting kids with the fields and farms where their food begins. SOME USEFUL BITS The new consumer health revolution | AHDB 2026 consumer health predictions | AHDB Farmer Time | Connecting Classrooms & Farms GET IN TOUCH Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts

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Consumer health trends, the impact of GLP-1 drugs and connecting classrooms with farmers is an episode from AHDB by AHDB.

This episode is 39:08 long.

This episode was published on Jan 7, 2026.

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