What does Gen Z really think about British farming?

AHDB Cereals & Oilseeds by AHDB

Sep 9, 202642:17Technology

The AG Show dives into what Gen Z really thinks about British farming. Are younger consumers switching off from agriculture, or is it simply not showing up on their radar? New AHDB research suggests trust in British farm...

Related Episodes

Continue listening to more episodes from AHDB Cereals & Oilseeds.

From soil to space: Using data to improve farm performance

Sep 30, 2026 - 41:30

Ever wondered what your soil might be trying to tell you? This week on The AG Show, we're digging into th...

'One of those horror movies' - the impact of bluetongue

Sep 23, 2026 - 40:18

With bluetongue cases firmly into four digits this season, on this week's AG Show we're hearing first-han...

Farming minister special: Stephen Morgan on British farming's future

Sep 16, 2026 - 41:55

Farming minister, Stephen Morgan, joins The AG Show to share his vision for the future of British farming...

Love Lamb Week: Bake Off star Mike Wilkins on farming, TV and British lamb

Sep 2, 2026 - 39:32

Autumn's arrived, and to mark Love Lamb Week we're catching up with a familiar face from The Great Britis...

'A hot coal burning inside my hip' - arthritis and farming

Aug 26, 2026 - 41:29

Angela's 43 and farms beef, dairy and arable crops, but years of physical graft are already taking their...

Heatwaves, drought and dairy resilience: How farmers are coping in 2026

Aug 19, 2026 - 41:08

This summer’s definitely been one to remember, with heatwaves rolling through and barely a drop of rain i...

Bluetongue vaccine update and heatwave impact on UK dairy farms

Aug 12, 2026 - 39:36

With bluetongue cases continuing to rise this season, The AG Show team's focus is on South West England,...

From first-generation dairy farmer to Dorset tenant, plus BYDV and bluetongue

Aug 5, 2026 - 42:43

This week on The AG Show, we're catching up with a first-generation dairy farmer to hear how a programme...