Could harvesting rainwater on farm be a game changer? Plus AHDB engagement and plant-based food labelling

From roof to resource - The AG Show is teaming up with a project across nine farms in Cumbria that’s helping farmers kit out their buildings to collect and reuse rainwater. AHDB’s Beef and Lamb Engagement Manager for the North West, Karl Pendlebury, pops by to chat about what it’s all about. Good job Karl’s on hand too, because Hannah’s attempts to join live from her parents’ calving shed are… well, let’s just say temperamental! Karl also talks about his role working directly with farmers - something our Chair, Emily Norton, recently dug into on the Meet the Farmers - The Big Debate podcast. And Charlotte’s got the latest from the EU, where plant‑based foods might soon be banned from using labels like "fillet" or "bacon". SOME USEFUL BITS (FROM AHDB & BEYOND) Protecting the water supply for your crops | AHDB West Cumbria Rivers Trust - Caring For West Cumbrian Rivers & Lakes Farmers React to the Iran Conflict. And Does the AHDB Provide Value for Money? Big Debate ep10 Plant-based brands brace for ‘chaos’ after EU rule change | The Grocer GET IN TOUCH Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts

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Could harvesting rainwater on farm be a game changer? Plus AHDB engagement and plant-based food labelling is an episode from AHDB Cereals & Oilseeds by AHDB.

This episode is 40:03 long.

This episode was published on Mar 25, 2026.

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