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Your Zip Code Is Quietly Deciding What You Buy, with former Wharton Prof. David Bell

Afford Anything by Paula Pant | Cumulus Podcast Network

Jul 14, 202662:05Business

: Where you live is already deciding what you'll buy today, before you've even made up your mind. And it turns out the customers your local stores ignore completely are often a brand's most valuable ones. David Bell spen...

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