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Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutio...
The IPA Making Sense Podcast: Rich Kirk is an episode from Advertising Podcast from the IPA by IPA Podcast. Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics o...
This episode belongs to Advertising Podcast from the IPA.
Use the player on this page to stream the episode online.
Published Mar 11, 2026, 01:18:38 long, audio available.
You can listen to The IPA Making Sense Podcast: Rich Kirk online on Radio and Podcast. Open the player on this page to stream the available audio.
The IPA Making Sense Podcast: Rich Kirk is an episode from Advertising Podcast from the IPA by IPA Podcast.
This episode is 01:18:38 long.
This episode was published on Mar 11, 2026.

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