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The IPA Making Sense Podcast: Rich Kirk
Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutio...
About This Episode
The IPA Making Sense Podcast: Rich Kirk is an episode from Advertising Podcast from the IPA by IPA Podcast. Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics o...
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This episode belongs to Advertising Podcast from the IPA.
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Episode Details
Published Mar 11, 2026, 01:18:38 long, audio available.
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