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The IPA Making Sense Podcast: Rich Kirk
Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutio...
About This Episode
The IPA Making Sense Podcast: Rich Kirk is an episode from Advertising Podcast from the IPA by IPA Podcast. Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics o...
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This episode belongs to Advertising Podcast from the IPA.
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Episode Details
Published Mar 11, 2026, 01:18:38 long, audio available.
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Questions About This Episode
What is The IPA Making Sense Podcast: Rich Kirk about?
Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutionising the search landscape.
Where can I listen to The IPA Making Sense Podcast: Rich Kirk?
You can listen to The IPA Making Sense Podcast: Rich Kirk online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is The IPA Making Sense Podcast: Rich Kirk from?
The IPA Making Sense Podcast: Rich Kirk is an episode from Advertising Podcast from the IPA by IPA Podcast.
How long is this episode?
This episode is 01:18:38 long.
When was this episode published?
This episode was published on Mar 11, 2026.
Can I save The IPA Making Sense Podcast: Rich Kirk for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Advertising Podcast from the IPA?
Yes. This page shows related episodes from Advertising Podcast from the IPA when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to The IPA Making Sense Podcast: Rich Kirk?
You can listen to The IPA Making Sense Podcast: Rich Kirk on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
The IPA Making Sense Podcast: Rich Kirk is from Advertising Podcast from the IPA by IPA Podcast.
What are the episode details?
Published Mar 11, 2026 and 01:18:38 long