The IPA Making Sense Podcast: Tessa LeGassick
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The IPA Making Sense Podcast: Mike Follett
Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.
About This Episode
The IPA Making Sense Podcast: Mike Follett is an episode from Advertising Podcast from the IPA by IPA Podcast. Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it var...
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This episode belongs to Advertising Podcast from the IPA.
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Episode Details
Published Apr 1, 2026, 00:59:43 long, audio available.
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