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The IPA Making Sense Podcast: Mike Follett artwork
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The IPA Making Sense Podcast: Mike Follett

Advertising Podcast from the IPA by IPA Podcast

Apr 1, 202600:59:43Business

Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.

About This Episode

The IPA Making Sense Podcast: Mike Follett is an episode from Advertising Podcast from the IPA by IPA Podcast. Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it var...

Podcast

This episode belongs to Advertising Podcast from the IPA.

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Episode Details

Published Apr 1, 2026, 00:59:43 long, audio available.

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Questions About This Episode

What is The IPA Making Sense Podcast: Mike Follett about?

Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.

Where can I listen to The IPA Making Sense Podcast: Mike Follett?

You can listen to The IPA Making Sense Podcast: Mike Follett online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is The IPA Making Sense Podcast: Mike Follett from?

The IPA Making Sense Podcast: Mike Follett is an episode from Advertising Podcast from the IPA by IPA Podcast.

How long is this episode?

This episode is 00:59:43 long.

When was this episode published?

This episode was published on Apr 1, 2026.

Can I save The IPA Making Sense Podcast: Mike Follett for later?

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Are there related episodes from Advertising Podcast from the IPA?

Yes. This page shows related episodes from Advertising Podcast from the IPA when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to The IPA Making Sense Podcast: Mike Follett?

You can listen to The IPA Making Sense Podcast: Mike Follett on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

The IPA Making Sense Podcast: Mike Follett is from Advertising Podcast from the IPA by IPA Podcast.

What are the episode details?

Published Apr 1, 2026 and 00:59:43 long