The IPA Making Sense Podcast: Vicky Fox
May 6, 2026 - 00:47:06
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Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.
The IPA Making Sense Podcast: Mike Follett is an episode from Advertising Podcast from the IPA by IPA Podcast. Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it var...
This episode belongs to Advertising Podcast from the IPA.
Use the player on this page to stream the episode online.
Published Apr 1, 2026, 00:59:43 long, audio available.
May 6, 2026 - 00:47:06
Apr 22, 2026 - 00:37:25
Apr 8, 2026 - 00:42:07
Mar 18, 2026 - 00:28:50
You can listen to The IPA Making Sense Podcast: Mike Follett online on Radio and Podcast. Open the player on this page to stream the available audio.
The IPA Making Sense Podcast: Mike Follett is an episode from Advertising Podcast from the IPA by IPA Podcast.
This episode is 00:59:43 long.
This episode was published on Apr 1, 2026.
Mar 11, 2026 - 01:18:38
Feb 25, 2026 - 01:02:23
Feb 11, 2026 - 00:51:59
Jan 28, 2026 - 00:42:22