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Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much mo...
The Effectiveness Files: Alistair Macrow is an episode from Advertising Podcast from the IPA by IPA Podcast. Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO t...
This episode belongs to Advertising Podcast from the IPA.
Use the player on this page to stream the episode online.
Published Dec 3, 2025, 00:49:53 long, audio available.
You can listen to The Effectiveness Files: Alistair Macrow online on Radio and Podcast. Open the player on this page to stream the available audio.
The Effectiveness Files: Alistair Macrow is an episode from Advertising Podcast from the IPA by IPA Podcast.
This episode is 00:49:53 long.
This episode was published on Dec 3, 2025.

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