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The Effectiveness Files: Alistair Macrow

Advertising Podcast from the IPA by IPA Podcast

Dec 3, 202500:49:53Business

Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much mo...

About This Episode

The Effectiveness Files: Alistair Macrow is an episode from Advertising Podcast from the IPA by IPA Podcast. Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO t...

Podcast

This episode belongs to Advertising Podcast from the IPA.

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Episode Details

Published Dec 3, 2025, 00:49:53 long, audio available.