Creating Student Success through Digital Marketing

As we all deal with shrinking student volume and the implications that has on recruitment, how can our institutions remain competitive? How do we get prospective students to get to our websites, to contact us, and ultimately into the enrollment funnel? Digital marketing plays a key role in prospective student engagement. Stephanie Krusemark is joined by Kim O'Rourke from LocaliQ, as they discuss what makes a successful digital marketing campaign, including; Setting campaign goals Identifying the audience Gathering the right data Tailoring the message Keeping the prospect engaged through the admissions process

You can listen to Creating Student Success through Digital Marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

Creating Student Success through Digital Marketing is an episode from Admit It, An AACRAO Podcast by James Miller.

This episode is 36:47 long.

This episode was published on Feb 7, 2024.

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