UX Week 2008 Unpacking Stories to Serve People Better

Indi Young talks about the importance of continuing to ask “why” enough times to get to the core reasons for any individuals’ behavior or actions and how to convert stories into mental models. Her workshop “Unpacking Stories to Server People Better” includes these themes and more. We discuss the elegant way in which mental models can provide a visual representation of these behaviors and support elements that foster the likely repetition of any action. Indi also talks briefly about how her book from Rosenfeld media, “Mental Models – Aligning Design Strategy with Human Behavior,” can help others create these visual tools.

You can listen to UX Week 2008 Unpacking Stories to Serve People Better online on Radio and Podcast. Open the player on this page to stream the available audio.

UX Week 2008 Unpacking Stories to Serve People Better is an episode from Adaptive Path Podcast by Adaptive Path.

This episode is 16:57 long.

This episode was published on Oct 1, 2008.

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