Activate Podcast s02e05 | Customer Journey: focusing on clients goals
With Adrian Austin we discuss the best practices and the mistakes to avoid when mapping out a digital product's customer journey.
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Activate Podcast
We are a startup studio based in London. If you want to solve a big problem, we’ll help you build a business that can do it.
Episodes
16 episodesActivate Podcast s02e01 | Are You An Entrepreneur?
Paolo Valdemarin and Matt Mower discuss about the selection process at Activate Capital. How do we pick entrepreneurs, what questions should...
Activate Podcast s02e02 | You & Your Why: exploring business purpose, vision, and passion
Key questions for founders: why you? Why this? How story telling and quantitive hypothesis are the foundation of your strategy.
Activate Podcast s02e03 | Explore Customer Needs: analytical customer segmentation
Who are you going to sell to? Do they really have this problem? Why pains sells more than gains.
Activate Podcast s02e04 | Impact Mapping: connecting value proposition to product design
Moving from your business strategy to product design using impact mapping to connect development roadmap to business goals. Some of the thin...
Activate Podcast s02e06 | Sketching and storyboarding: visual brainstorming.
In this episode we discuss about the best approach to sketching the basic user interface elements of the product and how to decide which sol...
Activate Podcast s02e07 | Mastering Business Conversation: how to pitch yourself & your company
Talking about your business is a key ability and it helps understanding your thinking process. How to structure your communication, the impo...
Activate Podcast s02e08 | Storytelling: developing a key business skill
What are the best techniques to build and tell your business story. What to do, what to avoid and what absolutely not to do (such as telling...
Startup Lab Podcast s01e08
Everything you ever wanted to know about applying to the Activate Capital #startuplab programme but were afraid to ask.
Startup Lab Podcast s01e07
A special episode to wrap up the first startuplab programme. Our guests today are Activate Capital founding partner Greg Rice and Tomo found...
Startup Lab Podcast s01e06
Adrian Austin is the special guest of this episode. From ideas to a working prototype: how does our design process work.
Startup Lab Podcast s01e05
Our special guest this week is Annette Kramer for an interesting conversation around moving on from the aggressive startup "pitching culture...
Startup Lab Podcast s01e04
Joining us for this episode are Fahad and Gus, founders of Tomo, the startup we have selected for the #startuplab programme.
Startup Lab Podcast s01e03
In this episode: a quick review of the last week at the #startupLab, some analysis on the post brexit investment scene and a cool poker anal...
Startup Lab Podcast s01e02
This week's episode is about the tools we use at the #startupLab to help the team understand the direction they are going in, who they are t...
Startup Lab Podcast s01e01
First episode of the Startup Lab Podcast with Paolo Valdemarin and Matt Mower. About creating an accelerator programme and our experience de...