AMP 271: How Can Marketers Win at Content Distribution in 2022 With Sarah Colley

Content distribution is important, but most marketers struggle to understand how to distribute content effectively and efficiently. They create, publish, and push content out only to move onto the next piece before promoting and distributing the last one. Today's guest is Sarah Colley, a content marketer. She shares how to get started with distributing content or improve your current content distribution practice. It's time to start making distribution a real part of content strategy from the beginning. Some of the highlights of the show include: What is content distribution and what works with content distribution right now? Repurposing: Seems to be everybody's standard definition of content distribution Sarah's Definition: Creating the right content and giving it to the right people Content Distribution: If you don't have distribution, you don't get your content out Underinvestment: Creating tons of content, but not taking time to distribute it Follow Formula: Put article in a core distribution channel and places that share it Build Better Relationships: Get to know new people who can spread your content Links: Sarah Colley on LinkedIn Write Destination Agency Help A Reporter (HARO) Fiverr HubSpot Google Analytics Bitly Ben Sailer on LinkedIn CoSchedule Quotes from Sarah Colley: "It's about building conversations around content. It looks a lot different. It's harder to implement, but when you do it right, it really works." "A lot of people focus on distribution in terms of traffic and getting seen by as many people as possible. I totally disagree." "You can do a lot of distribution for free, completely free, but it just comes down to time." "My best strategy is just developing relationships with people that have audiences and people that don't, people that may eventually have an audience."

You can listen to AMP 271: How Can Marketers Win at Content Distribution in 2022 With Sarah Colley online on Radio and Podcast. Open the player on this page to stream the available audio.

AMP 271: How Can Marketers Win at Content Distribution in 2022 With Sarah Colley is an episode from Actionable Marketing Podcast by Nathan Ellering.

This episode is 47:53 long.

This episode was published on Jan 25, 2022.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Actionable Marketing Podcast when more episodes are available from the podcast feed.