AMP 268: The Art of Generating More Customer Reviews With Denise Blasevick From The S3 Agency

Who do you believe more? A marketer, your best friend, or complete stranger who bought your product or service and offers an honest opinion? Good or bad—what customers say matters. Today's guest is Denise Blasevick from The S3 Agency. Denise explains how to generate more positive reviews and how to handle negative reviews (or if you should deal with them at all). Some of the highlights of the show include: 4- vs. 5-Star Reviews: Set expectations to humanize real customers' opinions Consumer Behavior Impact: More and more people read and trust reviews No Comparison: Brand sites with positive reviews get others to buy from you Negative Reviews: Unrealistic for companies to get none; acceptable for some 1-Star Reviews: Determine whether it's worth trying to mollify bad review Legitimate Review: Try to do something about your product/service if you can Net Promoter Score (NPS): Contact biggest fans to review and recommend Don't Nag or Beg: Mistakes made when marketers try to get more reviews Review Acquisition: Find natural points, cultivate journey, and reward randomly Authentic Incentives: Give people guidelines to personalize focus of reviews Metrics: Quantify and measure growth of impact with reviews of actual sales Links: Denise Blasevick on LinkedIn Denise Blasevick on Twitter The S3 Agency Mike Michalowicz Ben Sailer on LinkedIn CoSchedule Quotes from Denise Blasevick: "Some people aren't worth mollifying." "If they have a legitimate point, try to do something about it in terms of the way you deliver your product or service, if you can." "The volume has to be right. The kinds of reviews have to be right, and the stars have to be right." "Your sixth sense online is reviews."

You can listen to AMP 268: The Art of Generating More Customer Reviews With Denise Blasevick From The S3 Agency online on Radio and Podcast. Open the player on this page to stream the available audio.

AMP 268: The Art of Generating More Customer Reviews With Denise Blasevick From The S3 Agency is an episode from Actionable Marketing Podcast by Nathan Ellering.

This episode is 29:42 long.

This episode was published on Jan 4, 2022.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Actionable Marketing Podcast when more episodes are available from the podcast feed.