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Above the Fold, A Content Marketing Podcast

Brafton

2 guys in the trenches of digital marketing bring humor to all things content marketing, SEO, and technology. Each episode features three hot topics being discussed in the digital marketing...

Episodes

20 of 62 episodes

Social media mastermind, Neal Schaffer, tells all

Meet Social media expert Neal Schaffer. He’s come a long way since becoming one of the first people to join Linkedin (true story) — he’s a s...

00:37:51May 5, 2022

Bootstrapping with bathing suits, ft. Yvonne Ivanescu

Yvonne Ivanescu made her share of mistakes while launching an ethical swimwear brand, but they didn't slow her down. This honest entrepreneu...

00:49:15Sep 17, 2021

Meet Jarod Spiewak, marketing's Doogie Howser

Jarod Spiewak has been in the marketing game since age 14, but he's been hustling since the 5th grade (which wasn't that long ago for him)....

00:50:37Sep 14, 2021

Shane 'Big Boy' Barker coming in hot

Shane Barker is back! And he's brought the usual jokes, insights and anecdotes with him. Hear about his exploits since we last spoke in 2018...

00:51:12Jul 28, 2021

The one where we actually discuss SEO w/ Greg Digneo

Not only do we discuss SEO at length, but also considerations for running an SEO company. Greg Digneo of Content Guppy is one hell of a gues...

00:48:29Jul 8, 2021

Jeff & Francis invite you into their minds

It’s vintage Above the Fold: Just Jeff, Francis and much ado about nothing pertaining to marketing. You'll learn a bit about VR, a bit about...

01:06:09Jun 22, 2021

How to be a gooder brand, ft. Diana Fryc

Do-gooder Diana Fryc sees brands as a force for good, but a lot goes into walking that walk. Fortunately, she knows all the steps. The co-fo...

00:56:32Jun 8, 2021

Going meetless in 2021 w/ Josh Little

Josh Little dreams of a world with fewer meetings and crunchier pickles. Hear his plan to minimize meetings and maximize crunch on this week...

00:47:55May 12, 2021

At the intersection of health care & marketing w/ Colin Jeffries

How do you market addiction-recovery services? It's an intimate endeavor—as all health care marketing is—and it's one that Colin Jeffries, D...

00:48:30May 5, 2021

Vanlife: Lawyer turned digital nomad ft. Lisa Jacobs

Lisa Jacobs has lived . This lawyer turned van lifer/digital-nomad coach/blogger/influencer is really good at being uncomfortable (and growi...

00:37:00Apr 26, 2021

Unpacking consumer packaged goods w/ Michael Keplinger of SmashBrand

Grocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Michael Keplinger, SmashB...

00:41:08Apr 16, 2021

Do you know the mushroom man? (ft. Jeff Chilton)

What's your favorite mushroom? Jeff Chilton, CEO of Nammex, can tell you facts about it that would floor you. In our strangest episode yet,...

01:08:03Apr 6, 2021

The drinking episode w/crypto, airships, and rappelling

Featuring Kevin Leeds, developer from Arizona, the gang sips whiskey and talks crypto and Gamestop explosions, reviving airships for the pur...

00:47:20Mar 10, 2021

Turning likes into leads with Melissa Berrios

The seriously skilled Melissa Berrios is a former civil engineer from Puerto Rico turned marketing consultant who also happens to be a singe...

00:43:12Feb 9, 2021

Your new New Year's resolution for 2021: Start a podcast (ft. Connor McGann)

Jeff and Francis kick-off 2021 with the first-ever "found" episode of Above the Fold (we have an unfortunate history of losing episodes, but...

01:00:59Jan 25, 2021

Basement to boardroom: Resilience and SEO with Tony Guarnaccia

Special guest Tony Guarnaccia has lived . He faced homelessness (twice), made a cake for Jennifer Lopez (seriously) and rubbed elbows with e...

00:44:17Dec 1, 2020

Odd jobs and local SEO with guest John Vuong

John Vuong, Local SEO Search owner, and Jeff swap odd-jobs stories (like the time Jeff was a professional mosquito mercenary) before diving...

00:48:18Nov 17, 2020

How to write content for SEO with Clearscope co-founder Bernard Huang

Clearscope is a tool that helps content marketers and SEO experts create content that will rank in Google Search. Co-founder Bernarnd Huang...

00:52:03Aug 3, 2020

Getting your a** in gear with your side hustle with Will Stevens

Will Stevens of Seer Interactive talks about how he kicked himself into gear to start writing his first book. He also shares predictions on...

00:50:28Jun 19, 2020

The Secret of how we get guests on this show (we get help. lots of it)

How do the boys get such interesting guests? They get help, and one of those people is Jessica Rhodes and her company Interview Connections....

00:37:45May 11, 2020