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2 guys in the trenches of digital marketing bring humor to all things content marketing, SEO, and technology. Each episode features three hot topics being discussed in the digital marketing...
Meet Social media expert Neal Schaffer. He’s come a long way since becoming one of the first people to join Linkedin (true story) — he’s a s...
Yvonne Ivanescu made her share of mistakes while launching an ethical swimwear brand, but they didn't slow her down. This honest entrepreneu...
Jarod Spiewak has been in the marketing game since age 14, but he's been hustling since the 5th grade (which wasn't that long ago for him)....
Shane Barker is back! And he's brought the usual jokes, insights and anecdotes with him. Hear about his exploits since we last spoke in 2018...
Not only do we discuss SEO at length, but also considerations for running an SEO company. Greg Digneo of Content Guppy is one hell of a gues...
It’s vintage Above the Fold: Just Jeff, Francis and much ado about nothing pertaining to marketing. You'll learn a bit about VR, a bit about...
Do-gooder Diana Fryc sees brands as a force for good, but a lot goes into walking that walk. Fortunately, she knows all the steps. The co-fo...
Josh Little dreams of a world with fewer meetings and crunchier pickles. Hear his plan to minimize meetings and maximize crunch on this week...
How do you market addiction-recovery services? It's an intimate endeavor—as all health care marketing is—and it's one that Colin Jeffries, D...
Lisa Jacobs has lived . This lawyer turned van lifer/digital-nomad coach/blogger/influencer is really good at being uncomfortable (and growi...
Grocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Michael Keplinger, SmashB...
What's your favorite mushroom? Jeff Chilton, CEO of Nammex, can tell you facts about it that would floor you. In our strangest episode yet,...
Featuring Kevin Leeds, developer from Arizona, the gang sips whiskey and talks crypto and Gamestop explosions, reviving airships for the pur...
The seriously skilled Melissa Berrios is a former civil engineer from Puerto Rico turned marketing consultant who also happens to be a singe...
Jeff and Francis kick-off 2021 with the first-ever "found" episode of Above the Fold (we have an unfortunate history of losing episodes, but...
Special guest Tony Guarnaccia has lived . He faced homelessness (twice), made a cake for Jennifer Lopez (seriously) and rubbed elbows with e...
John Vuong, Local SEO Search owner, and Jeff swap odd-jobs stories (like the time Jeff was a professional mosquito mercenary) before diving...
Clearscope is a tool that helps content marketers and SEO experts create content that will rank in Google Search. Co-founder Bernarnd Huang...
Will Stevens of Seer Interactive talks about how he kicked himself into gear to start writing his first book. He also shares predictions on...
How do the boys get such interesting guests? They get help, and one of those people is Jessica Rhodes and her company Interview Connections....
The boys express the realities of the current crisis, only to find their footing again when they realize the one thing that will get them ou...
What did it feel like for New Zealand to be one of the first countries to deal with Instagram's new policy of hiding likes? Francis found a...
Meredith Golden is the rarest type of person. That thing Golden does? People who can’t figure out why their online dating profiles repel rom...
On this episode of Above the Fold, Jeff Baker is accompanied by the soporific stylings of Canadian entrepreneur, marketer, co-founder of Kul...
The year was 2001 and Trent Dyrsmid - founder of the Bright Ideas podcast and Flowster - was earning $200k a year to play golf and go to din...
To start season three, Mike Carroll from Nutshell joins us for a harmless discussion about how sales and marketing can work well together. T...
Apparently, a great story plus great data can change a marketing campaign. This is a shocking development for Jeff and Francis. Join us and...
Special guest Tommy Griffith of Clickminded talks SEO training courses, college degree scams, and how SEO media has turned into a clickbait...
An expose on the people who have to manually review and censor offensive and violent content on Facebook. An influencer with over 3 million...
Your brand is more important than your website when it comes to SEO. What the hell does that mean? That's exactly what we asked Garrett Mehr...
We talk about data all the freaking time. Why? Because Jeff likes it and Francis cries when he has to think about charts. But in this episod...
DuckDuckGo is a search engine that puts privacy at the forefront of their business model. Seriously, you will get ZERO search customization,...
Tim Soulo, CMO and product advisor of Ahrefs, and industry-leading SEO tool, joined us for a discussion on searcher-intent, and SEO trends....
What happens when you have a deep dive into AI for an hour? You find out Jeff is a closet Taylor Swift fan (according to a chatbot) and Fran...
Eli Schwartz, former Direct of Growth and SEO at SurveyMonkey joined us to talk about all things SEO, search trends, and the value of survey...
Nick Eubanks, CEO of the From the Future company joined us to talk about his article that blew up on SparkToro a month ago. In this article...
Have you ever seen a 97-slide presentation and lived to tell the tale? Jeff and Francis have and now they know what the future of Digital Ma...
Below the Fold is completely unrelated to marketing and probably a waste of your time. But, sometimes banter about Chuck E. Cheese creating...
Times are a-changing. Francis and Jeff explore how the internet is evolving from Google potentially turning into a publisher to engagement o...
94% of content created generates ZERO backlinks, and 1.3% of articles take 74% of all social social shares. Most content does not work , but...
1. Bye Bye Big Data - Hello to Big Ideas (8:00) Is it a bad idea that brands are touting "big data" with data security being all the rage th...
This week we were joined by Nadya Khoja , Chief Growth Officer of Venngage. Nadya has created 12 awesome techniques for coming up with topic...
Fyre in the hole! (10:30) The Fyre music festival documentary on Netflix was mind. blowing. And there were marketing lessons to be learned....
ATF’s 2019 opener, featuring Andy Crestodina, reiterates the need for authenticity The opening episode of season 2 is Andy Crestodina, cofou...
We realize podcasts aren’t necessarily supposed to have seasons. But hey, Congress isn’t supposed to ask stupid questions of powerful tech C...
Marketing under the influence. Episode 17 revisited a topic from a recent show: influencer marketing. The trend (think Instagram celebrities...
The deep, dark side of influencer marketing is starting to take shape. Jeff and Francis discuss a Wired article that depicts an unregulated,...
Cyrus Shepard, previous Head of Audience Development at Moz and current founder and owner of Zyppy, joined us to talk about the latest news...
When you hear about Google's workplace, you think "ooooh nap pods and gyms and free lunches", right? Apparently not. 1/5 of all employees ar...
Francis and Jeff react to 2 stories in the news and plunge into the crisp, blue waters of influencer marketing to attempt to make sense of i...