Wi2026: Beyond the Shelfie: Partnering with Bookstagram and BookTok Creators

As online platforms shape how readers discover and connect with books, Bookstagrammers and BookTokers have become powerful voices in the literary ecosystem. This session will explore how independent bookstores can cultivate meaningful, values-driven relationships with digital creators to grow visibility, drive foot traffic, and build trust with online audiences. Join a panel of booksellers and content creators who have successfully partnered to promote events, create in-store content, and spotlight underrepresented titles. We'll explore how to find the right voices for your store, establish clear expectations, offer compensation that respects their work, and track return on investment without compromising authenticity. Whether you're new to influencer partnerships or want to elevate existing collaborations, this session will give you practical tools to make social partnerships that truly support your store's mission and your bottom line. Recorded February 25, 2026 at Winter Institute 2026 in Pittsburgh, PA. Additional bookstore education resources can be found at . Theme song by Constant Companion

You can listen to Wi2026: Beyond the Shelfie: Partnering with Bookstagram and BookTok Creators online on Radio and Podcast. Open the player on this page to stream the available audio.

Wi2026: Beyond the Shelfie: Partnering with Bookstagram and BookTok Creators is an episode from ABA Learning by American Booksellers Association.

This episode is 01:00:14 long.

This episode was published on Mar 31, 2026.

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