Why branches are top priority for PNC

PNC Bank is the nation's eighth-largest bank by assets and the sixth-largest by deposits, but it ranks fourth in the number of physical branches. In a time when many banks are streamlining their in-person service locations, why has PNC doubled down on branches? On the latest episode of the ABA Banking Journal Podcast, PNC executive Jeff Martinez explores: The role of branches in marketing and account acquisition, particularly business accounts. PNC's strategy of combining organic growth and M&A ( most recently in Colorado with FirstBank ). Professional opportunities created for bank employees through the in-person delivery network. The role of personal touches — down to thank-you notes and branded umbrellas — in reinforcing the bank brand through the client experience.

You can listen to Why branches are top priority for PNC online on Radio and Podcast. Open the player on this page to stream the available audio.

Why branches are top priority for PNC is an episode from ABA Banking Journal Podcast by American Bankers Association.

This episode is 23:32 long.

This episode was published on Oct 23, 2025.

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