Strategies for Marketing in Mass Media

Do you feel like radio, television and print reps are speaking to you in a foreign language about listeners and viewership? Then log onto this webinar and learn more about radio, tv, and print advertising and how to be able to speak to them and not get “bamboozled” by their jargon. Sally Stump is the Marketing Director at Central Kansas Podiatry Associates and has been with Dr. Benjamin and Brooke Weaver for 4 years. Her position with Central Kansas Podiatry allows herto meet many exciting and prestigious members of the community and allows me to go out and promote the exciting aspects of good foot health. Prior to Central Kansas Podiatry Associates, Sally spent 10 years in the advertising arena working in television, radio, and print. This experience has allowed her to leverage her knowledge of the field to effectively market Central Kansas Podiatry Associates to the public using these media.

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Strategies for Marketing in Mass Media is an episode from AAPPM Podcast by AAPPM.

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This episode was published on Oct 29, 2010.

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