Radio and PodcastRadio and PodcastLive Radio & Podcasts
The Language of Advertising artwork
Education

The Language of Advertising

A Word in Your Ear by Australian Broadcasting Corporation

Sep 8, 20250:20:01Education

Professor Roly Sussex unpacks the language of some of the most successful adverts and why they have stood the test of time.

About This Episode

The Language of Advertising is an episode from A Word in Your Ear by Australian Broadcasting Corporation. Professor Roly Sussex unpacks the language of some of the most successful adverts and why they have stood the test of time. The episod...

Podcast

This episode belongs to A Word in Your Ear.

Listen Online

Use the player on this page to stream the episode online.

Episode Details

Published Sep 8, 2025, 0:20:01 long, audio available.

Related Episodes

Continue listening to more episodes from A Word in Your Ear.

Christmas Language

Dec 8, 2025 - 0:25:52

Professor Roly Sussex explains the phrases of the festive season.

Politeness

Dec 1, 2025 - 0:24:52

What does it mean to be polite, and has that changed in recent years?

Pronunciations

Nov 17, 2025 - 0:19:15

Professor Roly Sussex clarifies some common pronunciation problems and why different places have differin...

Neologisms

Nov 10, 2025 - 0:28:14

Everyone loves a fresh turn of phrase, a new saying or an untested expression. These newly coined phrases...

Broken Rules

Oct 27, 2025 - 0:25:23

It might shock you, but Professor Roly Sussex says some language rules are made to be broken.

CB Radio Slang

Oct 20, 2025 - 0:26:05

From "10-4" to "hammer down", Professor Roly Sussex unlocks the secret language of the roads.

French Influences

Oct 13, 2025 - 0:23:03

Professor Roly Sussex takes us on a journey through history and language to explore France's lasting infl...

Words of the Kitchen

Oct 6, 2025 - 0:23:16

Have you ever thought about why we call the objects in our kitchen whatever we call them?