#25 Hijinx PR Answers: What Is Art Management & PR?

Heidi Johnson has been putting the coolest art and events in front of the hippest people in LA for decades. In this episode she breaks down where PR and management cross over, how much of this stuff artists should be doing for themselves, and when it's time for you to get a manager. She also lets us in on some secrets of how to get your shit covered by the press. There's a lot of name-dropping in this episode, but every story is peppered with many years of wisdom, and by the end Heidi takes muthafuckas to school so don't miss the second half of this episode. We also share stories on the late Juxtapoz co-founder Greg Escalante since Heidi was one of the people closest to him in his final years. RIP Greg. 6:10- Can you talk about the new stuff you are doing with Corey Helford? coreyhelfordgallery.com/ coreyhelfordgallery 9:01- entertainment/arts/la-et-cm- break-bread-think-tank-photos- 20160212-photogallery.html v=R9RnV2Tfyak 9:16- Scott Hove scotthove cakefangs/ 12:06 - Heidi talks details about herself and her mom Monica Johnson who was a screenwriter and novelist i-p-monica-johnson-80766/ 18:26- Heidi talks about talent management and PR in the entertainment industry 20:27- Heidi talks about working on Renaissance Man (1994) tt0110971/?ref_=nm_flmg_act_76 21:44- Being an assistant for Penny Marshall nm0001508/?ref_=tt_ov_dr 23:38- Lillo Brancoto nm0000969/?ref_=tt_ov_st_sm A Bronx Tale Directed by Robert Di Niro tt0106489/ 24:32- What are press junkets? 26:01- Heidi talks about Entertainment PR 28:28- 30:49- Learning how to deal with clients 31:29- 32:27- Tune into A.R.T Artists Real Talk Episode with Creative Director Maca podcast/a-r-t-artists-real- talk/id1159607075?mt=2&i= 1000407726561 37:31- Define what a publicist is 38:27- hijinxarts 42:31- Engelbert Humperdinck 43:38- Heidi talks about signing a contract with Engelbert 44:31- Pitching to the Grammys 45:53- Do artists often say no when you have a big idea that can be huge? 47:36- Jacob talks about what Heidi taught him with, "finding the story." 48:43- When did you start Hijinx? hijinxarts 50:46- Robbie Conal 51:14- 51:36 51:49- janedopeness/ 52:06 projects/grrl-scouts/ 52:19- GRRL Scouts video v=Y8Gt4Jxn3lk 52:54- v=UCg31PbYx9w 54:51- PR and relationships 55:16- Beyond The Streets news/graffiti/beyond-the- streets-an-expansive- exhibition-on-the-global- movement-of-graffiti-and- street-art-coming-to-los- angeles/ 56:16- Art Basel 56:46- Heidi talks about her mom passing away weeks prior to Art Basel 1:00:02- Working in LA 1:00:41- Allison "Hueman" hueman_/ 1:01:31- The Brewery Art Colony 1:02:10- Hold Up Art Gallery up-art-los-angeles up-art 1:05:31- allison-hueman-torneros-the- mad-muralist-4632719 its-only-hueman-nature-2614631 2014/05/street-artist-hueman- covers-la-weekly-people-2014- issue 1:09:25- How do you judge the feeling of what you should be doing vs what you shouldn't be doing? 1:10:14- Heidi talks about following her gut 1:12:01- What is a manager and why is it useful to have one? 1:14:25- Are managers taking a percentage of everything you make or only off the projects you bring? 1:16:18- Heidi talks about what a manager should do for you– bringing rates up and getting your needs met 1:18:52- If someone is considering managing what kind of things do they need to be thinking about as they step into that new role? 1:19:26- street-artist-chase-explores- light-and-space-as-his- pattern-park-debuts-9309607 events/into-light-space-new- works-by-chase/ 1:20:56- Teddy Kelly teddykelly 1:20:56- Heidi explains how working with friends is hard 1:24:22- 1:26:34- legal_goods/?hl=en us/article/4x9g79/think-tank- la-diy-show-convict-ex- convict-artists 1:28:46- Bobby Moline-Kramer bobbiemolinekramer/?hl=en 1:28:04- Annie Terrazzo annieterrazzo/?hl=en v=uIvzEmwkkOA 1:28:41- Heidi talks about being around to see social media emerge 1:30:20- List building 1:31:46- Heidi talks about how important social media is 1:37:26 - 1:37:35- Odd Nerdrum Odd_Nerdrum 1:38:52- 1:40:06- Greg Escalante entertainment/arts/miranda/la- et-cam-greg-escalante- obituary-20170909-htmlstory. html magazine/rip-greg-escalante- co-founder-of-juxtapoz- magazine/ 1:41:50- Corey Helford why-corey-helford-gallerys- massive-10th-anniversary-show- is-worth-a-look-or-two-7313467 1:45:16- 1:45:35- Tune into A.R.T Artists Real Talk with Phil America podcast/a-r-t-artists-real- talk/id1159607075?mt=2&i= 1000380950233 1:49:06- Heidi talks about how Greg Escalante has been remembered 1:32:03- 1:55:06- Do you have a four or five year path with the LA Art show that you guys are trying to build together? laartshow/ 1:59:05- superchiefgallery/ 2:00:26- Do you think this is something artists could do on their own without hiring a publicist? 2:01:46- Heidi suggestion to smaller galleries putting out press releases 2:03:26- Where to find Heidi Johnson

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#25 Hijinx PR Answers: What Is Art Management & PR? is an episode from A.R.T. Artists Real Talk.

This episode is 02:03:44 long.

This episode was published on Apr 5, 2018.

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