Ghia Founder Melanie Masarin on Pitching the Risky Move

Melanie Masarin once pitched Glossier’s founder to do a pop-up at a former fried chicken shop. Her response? “I don’t get it, but I trust you.” It was a career-defining moment for her. Because getting approval from the founder meant she couldn’t afford to mess it up. Listen as Melanie shares why being given major responsibilities in her mid-twenties shaped her career. Plus, how it prepared her to start Ghia, the non-alcoholic apéritif that’s now a millennial bar-cart staple. In this episode of 9 to 5ish, Melanie also shares: Her food-centered core memories growing up in the French Riviera The money-shock she experienced attending Brown University The once-in-a-lifetime chance she had to design the Glossier flagship store Her journey shifting from founder-to-CEO mode, and the difficulties that come with it How pivoting Ghia’s launch strategy actually paid off Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to Ghia Founder Melanie Masarin on Pitching the Risky Move online on Radio and Podcast. Open the player on this page to stream the available audio.

Ghia Founder Melanie Masarin on Pitching the Risky Move is an episode from 9 to 5ish with theSkimm.

This episode is 36:44 long.

This episode was published on May 14, 2025.

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