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Fundraising appeal
Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective way to get people to give?
About This Episode
Fundraising appeal is an episode from 50 Things That Made the Modern Economy by BBC. Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective...
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This episode belongs to 50 Things That Made the Modern Economy.
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Episode Details
Published Nov 18, 2019, 9:53 long, audio available.
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