二十期：品牌的命名策略

对于很多做品牌的朋友来讲，我最想推荐的是这一期的内容，尤其是在当前“品类化品牌”名称大行其道的环境下，品牌名称已经沦落成媚俗或所谓个人情怀的表达，重要的是品牌名称越来越像“韩国明星”，辨识度越来越低，这是品牌命名的大忌，因为品牌不仅是一种商号，更要塑造产品或服务的差异化……

You can listen to 二十期：品牌的命名策略 online on Radio and Podcast. Open the player on this page to stream the available audio.

二十期：品牌的命名策略 is an episode from 韩旭||品牌策划设计 by 韩旭||品牌策划设计.

This episode is 23:27 long.

This episode was published on Jun 3, 2016.

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